As Art Director of Brand Concept at Bath & Body Works, I collaborate with cross-functional leaders to ideate global brand creative direction for executive team approval, and then create executional guidelines and resources for print, digital, social and external creative teams. This role requires innovation, iteration, and the simultaneous ability to think big and small in order to scale creative across all channels of the brand.

SUMMER 2024 BRAND DIRECTION
STRANGER THINGS x B&BW COLLAB DIRECTION
DISNEY PRINCESS X B&BW COLLAB DIRECTION
FALL 2024 BRAND DIRECTION
BRIDGERTON X B&BW COLLAB DIRECTION